The expression was used by the Indian Hindu nationalist organisations Vishva Hindu Parishad (VHP), Bharatiya Janata Party (BJP) and their allies, which embraced the slogan in the late 20th century as a tool for increasing the visibility of Hinduism in public spaces, before going on to use it as a battle cry. The proclamation has been used by Hindus as a symbol of adhering to Hindu faith, or for projection of varied faith-centered emotions. Jai Shri Ram ( IAST: Jaya Śrī Rāma) is an expression in Indic languages, translating as 'Glory to Lord Rama' or 'Victory to Lord Rama'.
